At first no one could explain who was paying for these 'deeply offensive' adverts that had been deployed across the world, all people knew was that they were paying triple the normal rates (which is why many companies claimed to agree, and not at all because many of their CEO's actually agreed with the statments).
The goal of course was to get people used to constantly seeing these messages, so that when tamer versions of it was introduced it wouldnt be as shocking as this.
It was all part of the 'If You Give a Mouse a Cookie' slippery slope stratgey of teaching the world the ideals they sought to reach over time. One step at a time.
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At first no one could explain who was paying for these 'deeply offensive' adverts that had been deployed across the world, all people knew was that they were paying triple the normal rates (which is why many companies claimed to agree, and not at all because many of their CEO's actually agreed with the statments).
The goal of course was to get people used to constantly seeing these messages, so that when tamer versions of it was introduced it wouldnt be as shocking as this.
It was all part of the 'If You Give a Mouse a Cookie' slippery slope stratgey of teaching the world the ideals they sought to reach over time. One step at a time.